Going Green in Housing

Home Owners Willing to Pay More for Green

Consumers are willing to spend money to go green if it helps them sell their homes, according to a Better Homes and Gardens Real Estate survey.About 48 percent of home owners would spend $2,500 or more to green up their homes for resale, the survey found. One-third say they would be willing to spend $5,000 or more on green improvements to make their homes more appealing.Meanwhile, about 36 percent of respondents identify cost as the chief reason they aren’t going green. Consumers seemed to be well-informed about green home trends, though. According to the survey, 82 percent say they are informed and understand green issues.

Source: Better Homes & Gardens Real Estate (11/13/08)

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